Learn how to promote sites in search engines. Understand how to analyze data, increase the conversion rate of search traffic and manage your team. You will be able to work on the international market.
Course content
You will attend webinars and practice based on real cases.
We regularly update the course content to ensure that you learn only the latest SEO promotion tools.
12 months
120 practical works
SEO Specialist from AMDG. 5 months.
- Learn how to search for errors on a site with Screaming Frog, test usability and speed up site load.
- Learn how to promote sites in regional search and optimize directories in your online store.
- You will be able to place keywords, edit page layout, and add meta tags.
- You will learn how to add high-quality links and delete links which lower your position.
- You will understand the types of search queries and learn to select and place keywords on the site.
- Final Project 1: SEO Strategy
- You will make a full-fledged SEO strategy, implement it and evaluate the effectiveness of promotion. You will prepare a report on the results of SEO-promotion and present the project to the client.
Web analytics from scratch to Junior. 6 months
- You will learn what tasks an analyst solves for a business. Learn basic concepts, metrics and tools for creating reports.
- Learn web analytics counters. Learn about data types and formats, and how to work with regular expressions.
- Break down the features of Google Tag Manager, learn how to create accounts and configure containers.
- Master the work of Google Analytics. Learn how to create counters.
- Understand what A/B tests are and learn about different types of testing. Set up testing with Google Optimize.
- Final Project 2: Setting up your counter in an analytics service
- You’ll try your hand at being a web analyst: get a chain of emails with tasks and perform them in the web analytics counter based on the training site.
SEO Specialist PRO. 4 months
- You’ll learn how to perform internal and external optimization with XPath queries, linking, and content.
- You will be able to create unique meta-information with the help of text templates.
- Learn to identify technical problems with pages. You will be able to work with hidden text.
- You will study the principles of ranking in search engines and be able to bring your page to the top.
- understand how to effectively set tasks for specialists at different levels.
- Final Project 3: Advanced SEO-promotion strategy
- You will analyze the site and prepare a plan to improve its position in extradition. Determine specific quantitative and qualitative indicators to evaluate the effectiveness of the site.
International SEO. 3 months