In the world of entertainment and technology, the gaming industry has always been one of the most dynamic segments. With the release of the PlayStation 5 (PS5), the industry is undergoing a new revolution, and in this article, we look at how the PS5 is a game-changer in marketing and communications. 1. Graphics and technology: New opportunities for marketing The […]
Games and marketing: How the PS5 is changing the game
Gender stereotypes in advertising
Gender stereotypes are simplified, schematized, emotionally clear-cut stable images of men and women, usually applied to all members of a particular gender community, regardless of the personal characteristics of these or those representatives.
How to measure marketing
One of the main difficulties that marketers face in their work is the lack of tangible results of their work. They launch new products, concepts, and advertising campaigns into the world, and all they get in return are numbers in sales reports.
Storytelling: how to tell stories in an interesting way
The term itself didn’t appear in the marketer’s dictionary very long ago. LinkedIn has an excellent analytical report on the topic.