The brand manager is the custodian of the brand, the carrier of its strategy.
He is responsible for making sure the company is recognized and perceived positively: conducting research, developing positioning, thinking up an advertising strategy
and monitors the metrics.
It is important for the brand manager to understand how to communicate with the audience and how to allocate the idea to channels.
Program of study – 8 months
165 hours of theory and 157 hours of practice.
Classes are held on weekdays. You will need about 10 hours a week for a comfortable learning experience.
First Step
Immersing yourself in the profession and developing your brand platform
Introduction to the profession
Preparatory module.
Place and role of brand in business
Research and analysis
Case study
The brand platform. Brand implementation and development
Case study
Brand Identity
Online defense of the diploma project: development of a brand platform
Second stage
Brand-strategy and promotion
Brand strategy
Media planning
Key metrics for the brand
Channel strategy: outreach channels and advertising
Reputation marketing, SERM and ORM
Brand mix and budgeting. Media buying
Creative strategy and BIG IDEA
Working with content
Promotion strategy and brand management
Brand research and customer development
Brand health
Online defense of the diploma project: brand strategy and promotion