When: At any point in the recording
Duration: 5 hours
Webinar take place: Remotely, anywhere in the world, recorded on Youtube. The video recording of the class is available to all course participants forever, allowing you to learn and repeat the lesson at any time that is convenient for you.
The webinar is to help you understand the key areas of Internet marketing: promotion in social networks (SMM), search engine optimization (SEO), contextual advertising (PPC), data analysis in Google Analytics, running digital advertising campaigns, managing a marketing team.
You will examine the main lead and sales channels, and learn the basic processes necessary for a marketer to work both in a large holding company and in a separate project, startup, website, or e-commerce project.
The webinar is an introduction and gives the first idea about the formation of the work plan, the system of quality evaluation of the marketing tools and improving their effectiveness.
The webinar will be useful:
Beginners and future marketers seeking to master digital. The course will help them to start studying digital marketing, to understand the system of lead generation channels and their interaction with each other, to set priorities in the further study of the profession.
Directors and managers who hire marketers and agencies. The course will allow you to set goals, monitor their implementation, to understand the objectives of each expert, to say “NO” to meaningless figures and endless reports
Practicing marketers, experts in one or more areas of Internet marketing who need to understand the place of their tools in the marketing mix, integrate efforts with other marketing channels
Program:
Modules 1-2. The structure of the online marketing mix, all the key lead generation channels (5 hours)
The formula for successful marketing. Behavioral segmentation of the target audience. Definition of communication channels and effective message
Two levels of marketing: finding an audience with a need and demand generation
State of the internet market and advertisers’ expectations
Target audience: a portrait of Ukrainian Internet users today and tomorrow
Behavioral segmentation of the consumer according to traffic sources
Three stages of the Internet marketing complex
Overview of the core technologies of attracting, analyzing and managing traffic: SEO, SMM and messengers, contextual advertising, e-mail, online and offline advertising campaigns, PR and brand promotion
Case studies and examples