You will learn an in-demand digital profession from scratch. You will learn how to promote brands in social networks, develop an effective SMM-strategy, create content and run ads.
You can choose your career path, get a job at an agency or lead clients on a freelance basis.
SMM specialists promote brands on social media. This profession is a great start for a career in digital: you can quickly get skills from scratch, agencies are happy to take on internships for newcomers, and the experience gained will help you develop in marketing and even in IT.
Course content
The profession consists of 2 levels – basic “Start in the profession” and “Career track”, which will help to achieve your professional goal.
300+ videos
35+ practical assignments
Professional Start
Here you will receive all the basic knowledge and skills necessary to begin a career in SMM.
SMM Specialist from scratch
Learn how to promote a business on social media, create engaging content, communicate with your audience, and run ads.
- Why you need SMM
- Diving into strategy
- Copywriting for social media
- Design for social media
- TikTok for business and personal brand
- Promotion on Telegram
- How to get started on Facebook* and Instagram*
- Promotion tools
- Preparing to launch a targeted advertising campaign
- Launching ad campaigns on Facebook, Instagram and myTarget
- Community management
- Analytics
- How to work with a customer
Targetologist from the ground up
You will learn how to set up targeting on social networks, create creatives and collect analytics for all channels. You’ll be able to make online promotion even more effective.
- Introduction to targeted advertising
- Basics of web analytics
- Audience and competitor analysis
- Creation of mind maps and offers
- Preparation of creatives for advertising campaigns
- Creation and promotion formats
- Launch of advertising based on standard targeting
- Setting up retargeting by visitors to the site and similar audiences
- Parsing – personal audiences for business
- Running, testing and optimization of advertising campaigns
- Working with Google Analytics and deferred demand
- Launch of advertisement in TikTok
- Running ads in myTarget
- Launch of Facebook and Instagram ads
- Creation, testing and optimisation of advertising campaigns
- Media planning and first customers
- Career Track