The product marketer is the link in the company between marketing, sales, development, and support.
In the outside world – between the business and the potential client.
The tasks of a specialist can vary from company to company.
But a competent product marketer always knows how to package and claim a product to achieve his goals.
He studies the market, the pains of the audience, and helps his colleagues develop a project that people want and that brings profit to the business.
Course syllabus
The course consists of two stages. First, you’ll dive into the basics of digital marketing. Then you’ll master key skills for working as a product marketer.
5.5 months of training, 77 hours of theory, 77 hours of practice
Master key tools and channels for digital promotion. You will learn what the sales funnel is, how to decompose it into stages and which tool to implement at each of these stages to achieve your goals.
Online marketing basics
Online marketing tools
Digital marketing strategy
Product marketing
5.5 months of training, 85 hours of theory, 165 hours of practice
Learn how to use a product approach in your work: research the audience, gather insights, plan product changes based on budget and company resources, choose communication channels and help teams make the product useful to the user.
Who is a product marketer
Basics of product methodology: introduction to Lean approach
Market and target audience analysis
Economics of product and pricing
Creating value and packaging meanings
Interaction with users of the product
Product marketing
Product analytics
Teamwork and teamwork
Go To Market Strategy
Soft skills of a product marketer
Career Development