A copywriter is an author of commercial texts, the main assistant to a marketer and an indispensable specialist for business. He writes texts in all formats: articles, posts for social networks, video scripts, content for webpages, mailing lists, and much more.
Creating promotional texts is a great way to get started in Digital. You’ll be able to work with different clients, adjust your own workload and grow quickly in the profession. And all this without a trip to the office: almost all copywriters work remotely.
Course content
Video from experts and practical work with real advertising texts. By the end of the course you will have 13 strong works in your portfolio.
34 thematic modules
239 videos
At this stage, you will get all the necessary basis for working with texts. First, you’ll master copywriting: learn how to write powerful texts in popular formats and work with customers. Then you’ll deepen your knowledge: learn how to create creative content, come up with special projects, and turn texts into fascinating stories.
Copywriting from A to Z 2.0
You will learn how to write strong texts for any audience and manage the attention of readers.
The basics of the profession.
Text formats: article.
Text formats: cards.
Text formats: newsletters.
Other text formats.
How to create strong texts.
How to work with a client and organize your work.
Personal brand.
Creative copywriting for social networks.
You will learn how to come up with original posts, special projects and commercials that will get everyone talking about your brand.
Project initiation: analyze your brand, audience and competitors.
Project development: come up with ideas and Tone of Voice.
Creative content: we create texts on social networks.
Text is only part of the content: we visualize.
Content is only part of the work: we prepare special projects.
Career Launch
At this stage you are ready for employment. A career consultant will help you find a job and prepare you for the interview.
Storytelling. Learning to write stories.
You’ll learn how to create advertising texts using creative methods – master dramaturgy and screenwriting, and build the character’s journey.
How to start writing
The basics of creating a story. Part 1: reader psychology, archetypes and sources, composition
The basics of story creation. Part 2: the hero and his character, the narrator, dialogue and monologue
Working in different formats: fiction, nonfiction, blogging
How to hook a reader
Style and editing
Bonus module: “Playing with Text
Final papers.
You’ll prepare final projects on copywriting, storytelling, and SMM, try your hand at real-world tasks, and add finished works to your portfolio.
Text content by customer brief
You will analyze the brief and determine the appropriate content formats for it. You will write several texts and present them to the client.
SMM brand strategy
You will create an SMM-strategy step by step: you will study the client’s brief and the target audience, create a creative concept for the social networks, write posts, formulate terms of reference for the designer, come up with two special projects.