what is Moosend
Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.
it helps businesses manage email. It helps companies to archive, search, and manage email, and it has a cloud-based interface. Moosend is free to use for up to 10 users.
Moosend key futures
Let’s look at some of the key features of Moosend.
You get a general overview of your marketing efforts in the Moosend dashboard. It shows all the changes that take place in your email lists, subscriber count, and upcoming and past broadcasts.
It has got segmentation tools by which you can create segments of customer data stored in the system. It increases the relevancy of emails, and also saves cost by reducing the send volume.
It allows you to set the conditions for each segment like including or excluding some portions of your list. You can add a maximum of 20 conditions to each segment.
Below is a table of some of the segment conditions found in Moosend:
|Contact Activity||Based on contact behavior||1. Purchased a product|
2. Clicked a specific campaign
3. Opened a specific campaign
|Contact Information||Based on the attributes associated with each customer||1. Email|
3. Mobile number
4. Verified for double opt-in
5. Device type
|Time||Based on signup or import date||1. Date added|
2. Date updated
Complex segments can be created using any and all logic. Specific operators include:
- Is not
- Does not contain
- Starts with
- Does not start with
- Ends with
- Does not end with
- Is before
- Is after
- Is empty
- Is not empty
- Is between
- Is not between
- Is true
- Is false
You can optimize your emails and subject lines using the A/B testing tool available in Moosend. It allows tracking which version performs better and which doesn’t by sending multiple versions of the same email to your customers.
|A/B test component||Description|
|Variables||Email content, from information, subject line|
|Email Variations||Up to 2 versions|
|Winning metrics||Unique clicks, unique opens|
|Testing Length Period||24 hours|
|Testing Pool Size||1% to 100% of the list|
Major components of Moosend’s A/B Testing
Data Integration and Storage
Moosend helps you to collect and store the data of your customers. This data is what is needed for personalizing content, segmentation, and implementing trigger emails.
The information you collect is stored as data fields in Moosend. These data fields are used to segment your lists to choose better-targeted communications. The three default data fields are email, name, and phone number. You can also add data fields that are relevant to your business.
These are some of the common data fields:
- Recent purchases
Importing customers and data
Data can be imported in a variety of ways:
|Data Collection Method||Description|
|Manual Entry||Data can be entered using copy-paste method manually. Up to 500 members can be added using this method.|
|Pre-built integrations||The built-in integrations allow Moosend to share data from third-party apps.|
|Spreadsheets||Spreadsheets can be uploaded in CSV and TXT file formats. The file size is a maximum of 40MB.|
|Signup forms||Customer data can be collected using the signup forms. It can be embedded in your website.|
|API||You can create a custom integration to move in and out data out of Moosend.|
Primary methods of data collection
Moosend allows you to create custom and professional-looking emails. You can simply drag and drop the content types into your templates.
Various content types include:
- Social media icon
Conditional blocks can be added to email templates. It allows you to create dynamic emails that will present unique content to your subscribers which depends upon the data you’ve collected.
Moosend has about 70 pre-designed templates, which is less when compared to its competitors. It also allows you to preview the emails in the mobile version as well as the desktop version.
You can also send yourself test emails to see how it appears, but it doesn’t allow cross-client display compatibility.
You can create drip campaigns to send automated messages to your customers. Moosend has 18 types of drip campaigns that include pre-built flows, defined triggers, and timelines such as:
- Abandoned cart
- Happy birthday email
- Repeat purchases reminder
- Upsell and cross-sell
- Special offer reminder
Complex drip campaigns can be created using Moosend’s flow builder. Flow Builder is a drag-and-drop visual canvas to build automation workflows. Some of the triggers you can use in your workflow:
- Add and remove tag
- Post a webhook
- Increase and decrease custom field value
- Send email campaign
- Set custom field value
- Subscribe and unsubscribe to list
- Wait for a specific time interval
- Trigger another automation
- Split flow
Deliverability is the high percentage that your emails get into recipient boxes. To increase the percentage of deliverability, email systems must follow some practices.
The table below shows which practices Moosend follows and does not follow:
|Deliverability features||Offered by Moosend|
|Deliverability analytics and reporting||Yes|
|Automated contact removal for soft and hard bounces||No|
|Dedicated click tracking||Yes|
|Dedicated IP address||Yes|
|Email authentication (DKIM & SPF)||Yes|
Moosend offers 39 third-party integrations which are less when compared to its competitors. It has partnered with PieSync and Zapier allowing users to connect to different applications, but you need an additional subscription for this.
Here are some of the integrations of Moosend:
Analytics and Reporting
Moosend helps generate a variety of reports that helps to grow your business by visualizing key metrics and offering actionable insights.
These are some of the metrics that you can track:
- Opened and not opened
- Activity by location
- Browser mostly viewed on
- Email clients mostly viewed on
- Devices mostly viewed on
Moosend has three main versions of the pricing plans. a free version, Pro version, and Custome version.
If you are having up to 1000 subscribers, then, you will get it for free. All the core features are included in the free plan. You can send Unlimited emails using this plan. You will get Sign-up and Subscription forms, all the Branding and Designing experience, Marketing automation, etc.
But you won’t get Transactional emails using a free plan. Also, Landing pages, Custom reporting, Account manager, priority support, Deliverability, and strategy optimization will not be available for the free plan.
Pro ($9 /mo):
If you decide to stay with Moosend after you go past 1,000 subscribers, you will have to go under the pro plan which is only $9 per month. You will get so many extra features using this plan. You will get Landing pages, Transactional emails, Live chat support, etc. And also you will get a 5 members team. This price is the cheapest literally on the internet for this type of functionality.
It is a custom plan. If you have more than 50,000 subscribers, then go for a custom plan. You will get all the features in the Custom plan.
Moosend is a new email marketing platform that has quickly become one of the top options for small businesses.
Moosend is a great option for businesses of all sizes because it is affordable, easy to use, and has a ton of features.
One of Moosend’s most popular features is its auto-responder. This feature allows you to automatically send a welcome email to new subscribers, followed by a series of email newsletters that you create.
Moosend also has a lot of other great features, like the ability to track your email campaigns, measure impact, and export your data.
moose has over 23 reviews in Trustpilot, to be honest with you I will not say this software is 100% ok go and use it.
choosing something amount many is not a pretty easy task but I will first read the software review and see how people are talking about it, read the review and see if the software is going for you or not.
Read Review On Trustpilot https://www.trustpilot.com/review/moosend.com
Read Review on Trustpilothttps://www.getapp.com/marketing-software/a/moosend/reviews/
Moosend pros and cons
You’re looking for a free or affordable email marketing service:
With unlimited emails, pro features, and branding-free emails, the free plan is one of the best around. Even when you start paying, you’ll be pleasantly surprised by its small price tag.
You need a pay-as-you-go plan:
Moosend’s pay-as-you-go option is the most affordable we’ve seen yet. For just $5 you’ll get 5,000 emails.
You’re in need of excellent marketing automation templates:
The 18 templates offered are detailed and varied, meaning you can set up a number of time-saving workflows in a few minutes.
You need detailed reports:
Offering a whole host of information, Moosend’s reports feature everything you need, including click maps, geolocation, revenue generated by campaigns, and email clients.
Not recommended if:
If your business has big teams, and you’ll need various accounts managers, then you’ll have to opt for the Enterprise plan that requires a custom quote which can get quite expensive
- Moosend isn’t a good fit if you don’t like sliding price scales where your bill is directly tied to the number of subscribers you’ve got — if you prefer paying flat fees for the tools you use, Moosend is not for you
- You’re an affiliate marketer — there are no features for this in Moosend
- The drag and drop email builder is sometimes a bit slow and buggy. This could do with a design update. The signup form builder is also not the most intuitive.
- You’re looking for an emailing service with excellent deliverability:
Alternatives to Moosend
Check out our top alternatives to Moosend below — because you must explore all your options before choosing a marketing tool.
Systeme.io: An all-in-one marketing platform
If you’re looking for a turn-key and true all-in-one solution, then systeme.io is the best service — and it’s packed with the necessary tools.
You can run your entire business on systeme.io — from selling your products to nurturing your leads through email marketing and automating your entire sales funnel with our easy-to-use builder.
With all the tools you need in one place, there’s no need for you to buy and struggle with numerous tools to get your online business running.
Using our services means that you can cancel the list of individual marketing tool subscriptions you have.
Create sales funnels
Our funnel builder makes building the perfect tailored sales funnel super easy and hassle-free with these features:
- Build, automate, and fully customize your sales funnels with our easy-to-use drag-and-drop editor
- Speed up the process with our customizable templates
- Integrate your email list, payment systems, and membership sites
- Trigger email sequences and give users instant access to courses
Want to know more about sales funnel creators? Click here.
Send marketing emails
Systeme.io allows you to integrate your email list with these features:
- Send unlimited emails to all your contacts with in-depth statistics
- Create newsletters with our text-based or visual editors
- Set up automated email sequences
- Categorize your customers and send tailored emails
Want to know more about our tools for email marketing? Click here.
Build websites and professional landing pages
Easily create your website with these handy features:
- Create the website you want with our website templates and our easy-to-use drag-and-drop editor to customize it as you want
- Integrate your email list, payment systems, and membership sites
Create and add a blog for your audience
Want to know more about our website builder? Click here.
Manage your affiliates
Systeme.io is made to manage your affiliates and payouts all in the same convenient location with these features:
- Easily track your affiliates
- Manage affiliate commissions and payouts
- Publish your offers on the marketplace for thousands to see
You also get access to run your own affiliate program in all of our plans!
Want to know more about the affiliate programs? Click here.
Create and sell online courses
You can easily create your own online courses with our efficient templates and simple interface.
Systeme.io gives you all the tools, templates, and tips to make sure your content sells with these features:
- Create your course site with our easy-to-use editor
- Integrate course access with payments (from PayPal and Stripe) from your sales funnels and websites
- Give timed access to your course
- Create, market, and sell your course in one place
Want to know more about the tools for course creation? Click here.
Automate your marketing
Systeme.io provides you with marketing automation tools that handle all the finer details with these features:
- Capture leads automatically with integrated funnels and emailing
- Automate and personalize repetitive email sequences
- Add automated rules to any element of your website and funnel
- Automatically trigger emails and membership access
These features are built-in because we know that time is money — and we also know you don’t have money to waste.
Want to know more about the tools for automated marketing? Click here.
Systeme.io’s pricing plans
All of our plans (including the free option) include:
- Unlimited emailing to your contacts
- Unlimited file storage space so you can create funnels based on our tried and tested templates
- Unlimited members on your site
- No transaction fees
- Access to our affiliate program to increase your income through referrals to systeme.io
- Online support whenever and wherever you need it
Here’s an overview of our 4 price plans:
Systeme.io gives you everything that Moosend has to offer and much more — all for a fraction of the price (or a Free plan to get you started).
All in all, systeme.io lets you run your entire business from a central platform, which also has email marketing.
This is a pretty significant time and money-saving option — as you won’t have to pay for any additional tools whatsoever.
At the end of the day, Moosend is one of the best and most affordable email marketing solutions.
But if you want a complete marketing solution, go with systeme.io.
Stop paying for different tools even before you’ve started making money.
Pay very little for one tool, and scale as you go.
You must pick the right tool that’ll give you all the features you need for a price that you can afford!
Systeme.io is the only all-in-one platform that you’ll need to launch, scale, and grow your business into a booming success.
Why don’t you give our Freemium plan a chance?
It’ll literally cost you nothing.