But in reality, building backlinks at scale is far from simple. It requires significant outreach efforts to land guest posts and placements on reputable sites. This is where backlink builders step in.

Backlink builders or link builders are professionals who specialize in building backlinks for clients. They develop relationships with site owners in a niche to negotiate backlink placements and guest posts. Then they manage entire link building campaigns across different assets to boost rankings.

But not all link builders are equal. There is a wide spectrum when it comes to backlink builder techniques and quality. So brands must vet backlink builders carefully to avoid penalties.

Understanding Different Types of Backlink Builders

Broadly, backlink builders can be categorized into three buckets – white hat, black hat, and gray hat. Each uses a different set of techniques and tactics.

White Hat Backlink Builders

White hat backlink builders use techniques fully aligned with search engine guidelines. This includes:

• Outreach for high-quality guest posts on relevant niche sites
• Securing backlinks from directories and roundups after manual submissions
• Building links from brand mentions after useful media coverage

The focus is on building quality over quantity. White hat builders land placements on reputable, authoritative sites through expertise and relationships. The resulting backlinks are editorial, relevant, transparent, and add value for readers.

Black Hat Backlink Builders

On the opposite end of the spectrum are black hat link builders. These builders use manipulative, deceptive tactics to artificially boost backlinks like:

• Buying links or exchanging links with other sites (link schemes)
• Creating private blog networks (PBNs) with fake sites to cross-link
• Article spinning to create duplicate, low-value content
• Comment spamming with irrelevant anchor text links

Such tactics clearly violate search engine guidelines. While they may temporarily boost rankings, the risks outweigh rewards. Sites using black hat links face potential manual penalties, demotions, or even deindexing from search results.

Gray Hat Backlink Builders

In between white and black hat builders are gray hat backlink builders. They straddle the line between ethical and unethical techniques.

Gray hat tactics include:

• Excessive, automated guest posting outreach
• Over-optimization of anchor text links
• Building links too rapidly from low-quality sites

While not overtly manipulative, gray hat techniques can raise red flags if overdone. Google’s algorithms are very advanced at detecting unnatural link patterns. So gray hat links should be built cautiously.

The Value Ethical Backlink Building Companies Provide

For most brands, hiring a white hat backlink builder is the safest approach. Ethical link building companies provide immense value:

• Niche Outreach Expertise: Experienced link builders develop relationships with authoritative site owners in a niche. They know how to pitch relevant guest posts that add value for site owners. This level of niche outreach is hard for in-house SEOs.
• Link Opportunities: Networking and connections give white hat builders unique link opportunities that brands can’t access directly.
• Link Building Scalability: A backlink builder manages link outreach across different assets, sites, and pages. This level of scalability is challenging for lone in-house SEOs.
• Ranking Gains: High-quality white hat links improve search visibility and rankings. Brands see increased organic traffic and conversions.
• Brand Visibility: Links from authoritative industry sites boost brand visibility and trust among target audiences.

In essence, ethical backlink builders streamline and amplify results for SEO campaigns. They provide link opportunities and scalability that in-house teams lack. For long-term SEO success, partnering with white hat link builders is highly recommended.

Stay Away from Black Hat Backlink Tactics

On the flip side, black hat link building tactics can irreparably damage a website’s visibility and reputation. Once hit with a Penguin or other Google penalty, recovery becomes extremely difficult.

PBNs, link schemes, and other manipulative tactics offer short-term gains only. The risks of getting penalized are far too high in 2024. As Google’s AI and machine learning advance, detection of artificial links keeps improving.

No amount of temporary ranking gains is worth the permanent damage caused by manual penalties. Black hat tactics also violate the trust placed by users in search engines. Brands must align with the expectations of users and avoid misleading practices.

The Way Forward

With AI-driven algorithms, there are simply no sustainable shortcuts in SEO and backlink building today. Brands must embrace white hat, ethical link building for the long-haul. If hiring third-party backlink builders, conduct due diligence to ensure they follow industry best practices.

By building high-quality backlinks at scale, brands can outperform competitors in organic search. Partnering with ethical link builders and staying patient is crucial for sustainable success.

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1. Graphics and technology: New opportunities for marketing

The PS5 represents a generational change in gaming consoles, and one of its key strengths is powerful graphics support. It allows you to create games with stunning visual appeal, which becomes a powerful marketing tool. Advertising campaigns and trailers can showcase the potential of new PS5 titles by capturing the attention of the target audience.

2. Virtual Reality and Augmented Reality: Interactive Marketing Campaigns

The PS5 also supports virtual reality (VR) and augmented reality (AR), opening the door to exciting marketing and communications initiatives. Companies can create VR content to promote products, creating unique and impactful customer experiences.

3. Social game integration: Engage in conversation

With PS5, games become even more social thanks to integration with social media and video platforms. Players can easily record and stream their gameplay, share experiences and create content, bringing more attention to games and consoles. Marketers can use this activity to grow their audience and engage in the PS5 conversation.

4. PlayStation Plus Subscription and Ecosystem: Building Loyalty

With PlayStation Plus and the PlayStation Network ecosystem, players get access to a host of benefits, including free games and exclusive discounts. This creates opportunities for marketing in the form of subscription models and loyalty programs that can attract customers and keep them in the PS5 ecosystem.

5. Exclusive games: Draw attention to the console

Sony is actively investing in PS5 exclusive games, which makes the console even more attractive to gamers. Marketing campaigns around these exclusives can bring in more customers and highlight the PS5’s advantages over the competition.

The PlayStation 5 is not only a game-changer for the entertainment industry, it also creates new opportunities for marketing and communications. Stunning graphics, VR/AR, social integration and exclusive games make PS5 a powerful tool for promoting products and creating unique customer experiences. Marketers who understand this can successfully use the PS5 to achieve their goals and stay at the center of gaming evolution.

Keeping your PlayStation 5 (PS5) up and running is critical to several key factors, including customer satisfaction, brand reputation, and the success of your marketing efforts. That’s why:

• Customer Satisfaction: If the PS5 console is not working properly, it can lead to frustration and negative user experience. Customers who experience problems may be disappointed and lose confidence in the Sony product and brand. This can negatively affect their loyalty and the likelihood of repeat purchases.

• Brand Reputation: The durability and quality of a product is of the utmost importance to a brand’s reputation. If the PS5 becomes known for malfunctioning or reliability issues, it could damage Sony’s reputation as a manufacturer and brand. The reputation of the brand can affect not only sales of PS5, but also other products of the company.

• Marketing Strategy: A successful marketing strategy includes promises about product quality and reliability. If a product does not live up to these promises, it can damage the credibility of the marketing effort. Marketers need to be confident in the quality of a product in order to market it effectively.

• Competitiveness: The gaming industry is competitive, and product integrity is one of the key factors that helps to maintain market position. If the PS5 experiences frequent problems, this may open the door to competitors providing more reliable alternatives.

• Customer Support: PS5 malfunctions can also require significant customer support and maintenance resources. This may incur additional costs for the company and increase the burden on the support team.

Overall, keeping the PS5 up and running is important to ensure long-term product success and customer satisfaction, which in turn contributes to an effective marketing strategy and brand reputation.

Conclusion:

The PlayStation 5 (PS5) isn’t just a next-generation gaming console; it is a key player in today’s entertainment and technology market, which is a game-changer in the world of marketing and communications. New technologies, stunning graphics, social integration and exclusive games make PS5 a powerful tool for promoting products and creating unique customer experiences.

However, in order to successfully use the PS5 in marketing strategies, it is also necessary to ensure the reliability and serviceability of the console. Customer satisfaction, brand reputation and marketing success are directly related to how reliable the product works. In case of any malfunction, you can contact goodzonerepairs.com

Gaming and marketing combined with PS5 creates new opportunities and challenges. Only companies that can adapt to this dynamic environment and offer outstanding products combined with quality marketing and support will be able to succeed in this modern playing field. The PlayStation 5 has become more than just a console, but a symbol of innovation and opportunity in the marketing world, and the future of this industry segment rests with those who can make the best use of it.

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1. Always be on the Lookout for New Diversification Opportunities

The vast majority of distribution channels cannot be pursued simultaneously by enterprises due to limited marketing costs. You need to be sure that the channels you choose are ones that have a high probability of bringing you healthy returns on your investment. Therefore, conduct study on your target demographic before looking for ways to vary your strategy. Find specialty sub-channels where you are able to break through the cacophony of marketing, such as on YouTube or in social media groups, etc., and focus your attention there. After that, you’ll be able to diversify your approach with the assurance that the return on investment would be sufficient.

2. Embrace Paid Social

86% of marketing practitioners are already using Facebook, and the money generated by advertisements on the network is continuing to rise. During this time, sponsored advertising possibilities have become available on several platforms, including Instagram, Pinterest, and Twitter, amongst others. The social media networks are making adjustments to their algorithms, which is making it very evident to companies that they need to engage in sponsored promotion if they want to be visible. Adopting a sponsored social strategy is an absolute must if you wish your social media engagement to keep up with the competition or perhaps gain ground.

3. Concentrate on the Content You Already Have.

The majority of marketers recognize, in today’s day and age, that in order to create a visitor base, they need to publish significant amounts of content. They frequently place their attention on the production of new material, to the neglect of the value contained in their present assets. A helpful piece of advice for marketers is that in order to compete successfully in today’s hyper-competitive marketplaces, it is essential to make the most of the material you already have.

As an illustration, you could:

·  Find out which of your posts are the most read, and let that knowledge guide the material that you produce in the future.

·  Republish previously-created material after refreshing it with new information, images, or a new point of view.

·  Repurpose existing information by turning it into an infographic, video, or slide presentation, among other formats. In addition to this, you may compile a selection of blog entries into a booklet guide or report.

4. Cultivate Loyal Customers of Your Brand

When it comes to making purchases, people look to the opinions and advice of their friends and neighbors. Your current customers are an invaluable resource that may assist you in expanding your audience and increasing the number of conversions you see. To get the most out of your brand champions, develop incentive-based programs that encourage them to share your message with others. Establish an online community or, as an alternative, provide incentives for those who recommend their friends. You may even come up with a hashtags and urge others to use it in their conversations.

5. Continued efforts to improve the user experience

The first step in achieving successful in online marketing is to develop a message that is tailored to the specific demographics of your audience. The quality of your website’s user experience (UX) is just as important as the quality of the material you publish if you want to see an increase in conversions.

Therefore, you should make sure that you are consistently testing and enhancing the user experience in order to drive marketing strategy. This involves enhancing the site’s performance and navigation, ensuring that your information is simple to access on mobile devices, and a number of other things.

6. Integrate Online and Offline Methods in Your Strategy

In the year 2023, an essential component of successful marketing will be the creation of a unified offline and online experience for the customer. When it comes to influencing audiences and driving sales, more and more companies are turning to in-person and online events; nevertheless, these types of events are frequently viewed as separate from online marketing campaigns. To get the most out of your offline and online marketing efforts, the first step is to determine what actions you want your target demographic to take in the aftermath of the events. The next step is to design an environment, either virtually or physically, that will support the individual along their path. Learn more about omnichannel marketing strategies by reading.

7. Make authenticity a top priority.

This is one of the most essential pieces of advertising advice that we can provide you. The modern consumer is well conscious that the information that corporations provide is motivated by their own agendas. Because it is unlikely that they would respond favourably to material that is overtly promotional, companies need to create more effective techniques for establishing genuine relationships with the people they aim to reach. Creating content that is delivered in real time is one of the most effective methods to give authenticity top priority in your marketing. Maintain a live podcast, broadcast videos on Facebook Live, and so forth. It will surprise you how warmly your audiences will respond to the fact that you make errors and follow the flow of the conversation.

8. Construct a Message That Will Be Remembered

When it comes to promoting your goods and services directly to customers, only a limited number of options available. It is sometimes beneficial to deviate from your primary marketing strategy in order to create stories that will makes your brand more remembered and likable to your target audience. When you tell stories in a more creative way, you increase the likelihood that you will be noticed and boost the image of your brand.

Solarsystems reviews, a popular brand, recently launched a marketing campaign with this emphasis, and it proved to be very successful.

9. Establish and Nurture Partnerships

Advertising is a fantastic tool for expanding your presence on the web and across social media platforms. However, this does not hold a candle to the influence that may be garnered from powerful recommendations made by well-informed influencers. In order to reach a new generation of fans and get some social confidence for your company, you should consider collaborating with other prominent players in your field. You may also recruit the assistance of micro-influencers so that they can act as brand ambassadors for your company on social media and in the blogosphere.

10. Integrate Continual Strategy Adjustments Based on Performance Analysis

Every seasoned marketer is well aware of the significance of performance data in order to perfect their plan. However, waiting until the completion of a marketing strategy to review and make adjustments significantly reduces the potential benefits that performance analysis might provide.

The most successful marketers do not look to the results of previous efforts to guide their planning for the future; rather, they make modifications to marketing campaigns in real-time times based on the most current data and information. Your online marketing platform ought to provide you with a wide variety of methods for evaluating the effectiveness of your various marketing initiatives.

Stay Current with the Latest Trends

To have a powerful marketing plan, it is necessary to do more than simply readjust your priorities on an annual basis. To differentiate yourself from the rest of the competition, you need to be on the hunt for new technology and chances all the time. Maintaining your awareness of the significant shifts in technology and marketing by being abreast of the most recent advice will allow you to capitalize on vital new developments.

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Stereotypes depend on geography and culture.

Such stereotypes are actively implemented in the minds of consumers, who are imposed certain socially approved roles, for example, the image of a woman-mother, who always has a clean, cooked dinner, and herself glowing with happiness, having spent the whole day in the home care.

Although gender stereotypes contribute to strengthening inequality, in advertising this technique is aimed at achieving a specific marketing goal, because the division into standardized groups makes it possible to “hit” the target audience more precisely.

Aiming at a particular segment of consumers, it is important not to cross the line and not to offend anyone with your advertising message. Today, there is not enough experience to unmistakably guess where the line is drawn, so my advice is to be guided by the law, existing cases, and just common sense.

Typical features and roles of female and male characters in advertising

Female

• economicness;
• Beauty and sexuality, grooming;
• Lack of competence in certain issues (the advertised product comes to the rescue);
• Ability to listen to the opinion of her husband and girlfriend;
• determination and the ability to get their way in any situation.

A man

• A successful businessman in an expensive car and a good suit;
• A sportsman with a great body and leading a healthy lifestyle;
• A skilled seducer surrounded by beautiful women;
• a loving husband and father (found in every commercial, from cars to ketchup);
• party man;
• a real friend (the cliché of male friendship is often used in advertisements for alcoholic beverages).

In an effort to stand out from the competition, major brands are not afraid to depart from the imposed images. Stereotypes are a mass phenomenon, so any departure from its boundaries does not go unnoticed.

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Many are forced to make decisions and act blindly because they do not have the tools to measure marketing KPIs: brand strength, recognition, image, customer loyalty, etc. Previously, these metrics were only available to large companies, but with the spread of the Internet, surveys have become cheap and accessible to the general public.

Nowadays, in order to carry out a quantitative survey, it is enough to send questionnaire letters to your customer base, place a survey advertisement on the Internet, or order a representative sample in one of the online panels. An online panel is a database of respondents who have agreed to participate in surveys on a regular basis.

How to do market research
The easiest way is to contact a specialized agency. But this is expensive, and you need to be sure that the results will help you make decisions that will pay back the investment. Unfortunately, this is not always the case, so let’s consider guerrilla methods available to all.

Getting feedback from your own customers is easiest: email newsletters, short questions in messengers, or phone calls are all almost free.

Sample size, quotas and random sampling
Quantitative research uses a sample of respondents whose opinions are generalized to all consumers with a small margin of error. In order to judge all consumers by a small fraction, three important aspects must be controlled for:

A sample size of at least 100 participants;
random selection of respondents;
adherence to quotas.

Statistics work well when there are 100 responses. In truth, the law of large numbers turns on even after the 30-response mark, but samples that are too small involve assumptions and limitations that only professional statisticians are familiar with.

Randomness of selection is a second important principle. You can’t judge average height by the measurements of a hundred basketball players who practice in your front yard.

A perfect sample is when every person has an equal probability of being among those surveyed. Completely random sampling is difficult to achieve (it’s very expensive), but it’s something to strive for. Online surveys, by definition, weed out all the people who don’t use the internet. If your target audience is media-users or retirees, then use a phone call.

Quotas are the proportions of traits that must be met in a sample. If you are interviewing a potential audience, make sure that men, women, people of different ages, and other subgroups are evenly represented.

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Using in-depth data analytics, he calculates the return on investment for each advertising channel and makes recommendations on how best to allocate the marketing budget. This knowledge helps to optimize marketing strategy, improve commercial performance and multiply business revenues.

Course content
Four blocks with different levels of complexity, webinars and practice are waiting for you.

74 modules
420 videos

Web Analyst from Zero to Junior 2.0
You’ll learn how to work with basic web analytics systems, collect data, and understand key metrics. You’ll learn how to analyze user behavior, website and traffic efficiency, and increase the impact of advertising.

Introduction to web technologies
Google Analytics. Setting up an account
Google Analytics for business. The basic level. Part 1
Google Analytics for Business. The Basic Level. Part 2
Google Analytics. Tracking settings.
Google Analytics. Segments and e-commerce.
Reports, metrics, and web analytics skills
Google Tag Manager
Google Tag Manager: setting up events
Google Tag Manager: working with dataLayer
SQL and Google BigQuery
Visualization: theory
Visualization: practice
A/B-testing: theory
A/B-testing: practice
Web-analyst in the team

Cross-cutting analytics
Learn how to determine advertising profitability, evaluate product metrics, and calculate business financials. Understand how to automate routines.

What is end-to-end analytics and why you need it
Product assortment analytics
Customer analytics
Shipping and the last mile
User experience
Retention marketing
Popups and referral systems
Website and mobile app analytics
Call-tracking
Advertising expenses
Period estimation
P&L

Data Analyst from scratch 2.0
Learn to analyze data using analytics services and BI tools, master Python and SQL.

Familiarity with Python
Python Basics
Operators and expressions in Python
Python. Conditional if statement, branching
Python. Conditional if statement: continued
The while loop in Python.
Python. The for loop: working with the counter. Part 1
Python. The for loop: working with the counter. Part 2
Python. The for loop: working with strings
Python. Basic collections: lists
Methods for working with lists in Python
Nested loops in Python.
Python. The for loop: working with lists.
Functions in Python.
Python. The float data type.
Python. Installing and configuring the IDE
Representing lists in Python
SQL basics
Reading and writing data. Part 1
Reading and writing data. Part 2
Introduction to statistics
Getting to know big data
Loading data into Power BI
Connecting data from different tables and resources
Bonus Course. PowerPoint + Google Presentations
You will learn how to design slides effectively, create tables, charts and graphs in presentations, and use animation. You’ll be able to create memorable presentations and use all the power of these tools.

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You can choose your career path, get a job at an agency or lead clients on a freelance basis.

SMM specialists promote brands on social media. This profession is a great start for a career in digital: you can quickly get skills from scratch, agencies are happy to take on internships for newcomers, and the experience gained will help you develop in marketing and even in IT.

Course content
The profession consists of 2 levels – basic “Start in the profession” and “Career track”, which will help to achieve your professional goal.

300+ videos
35+ practical assignments

Professional Start
Here you will receive all the basic knowledge and skills necessary to begin a career in SMM.

SMM Specialist from scratch
Learn how to promote a business on social media, create engaging content, communicate with your audience, and run ads.

• Why you need SMM
• Diving into strategy
• Copywriting for social media
• Design for social media
• TikTok for business and personal brand
• Promotion on Telegram
• How to get started on Facebook* and Instagram*
• Promotion tools
• Preparing to launch a targeted advertising campaign
• Launching ad campaigns on Facebook, Instagram and myTarget
• Community management
• Analytics
• How to work with a customer

Targetologist from the ground up
You will learn how to set up targeting on social networks, create creatives and collect analytics for all channels. You’ll be able to make online promotion even more effective.

• Introduction to targeted advertising
• Basics of web analytics
• Audience and competitor analysis
• Creation of mind maps and offers
• Preparation of creatives for advertising campaigns
• Creation and promotion formats
• Launch of advertising based on standard targeting
• Setting up retargeting by visitors to the site and similar audiences
• Parsing – personal audiences for business
• Running, testing and optimization of advertising campaigns
• Working with Google Analytics and deferred demand
• Launch of advertisement in TikTok
• Running ads in myTarget
• Launch of Facebook and Instagram ads
• Creation, testing and optimisation of advertising campaigns
• Media planning and first customers
• Career Track

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The manager controls every stage of the event: comes up with the idea and allocates the budget, buys props and chooses the venue, keeps documentation and makes sure that all participants feel comfortable.

Course content
Course materials are designed based on employer requirements. You will have access to all materials forever.

95 thematic modules
197 videos

Core courses
Required courses for your profession. It will take you about 6 months to master this unit, get certified, and apply to the Career Center for employment.

Event Manager from scratch (~3 months).
You will learn how to organize an event of any size. Learn how to brief customers and come up with a concept, assemble a team and keep documentation. You will develop skills on real cases.

Learn to develop the concept of the event, plan the timing and draw up the terms of reference for the contractor, designer and technical director.
Understand how to select a venue for the event and hire staff.
You will learn how to organize the delivery of food and equipment to the site, convenient transportation for employees and guests.
You will learn how to draw up contracts, conduct business correspondence, record agreements and prepare estimates.
You will be able to create offsite and large-scale events that require booking train and air tickets, and hotel reservations.
Learn to organize online events and understand how to combine them with in-person events.

Project Management (~3 months)
You will learn how to support projects at all stages – from communication with the customer and prototype assembly to implementation and further support.

You will learn how to fix requirements, identify hidden scope of work and customer wishes.
You will learn how to divide the project into stages and prioritize tasks.
You will understand how to structure the budget and calculate operating and investment costs.
Learn how to manage content, time, cost, quality, resources and communications.
Getting Started in Your Career

At this stage, you are ready for employment. A career counselor will help you in your job search and prepare you for interviews.

Expanding Your Expertise
You can take these supporting courses concurrently or watch materials as needed. You will learn how to communicate with clients without fear, how to present event ideas convincingly, and how to effectively lead an event team.

Presentation Wizard
Learn to create clear presentations for clients.
Learn how to correctly position yourself and hold yourself confidently in public.
Learn the basic principles of TED speeches.
Learn to work with objections and hold debates and manage the attention of the audience.
Team management

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Creating promotional texts is a great way to get started in Digital. You’ll be able to work with different clients, adjust your own workload and grow quickly in the profession. And all this without a trip to the office: almost all copywriters work remotely.

Course content
Video from experts and practical work with real advertising texts. By the end of the course you will have 13 strong works in your portfolio.

34 thematic modules
239 videos

At this stage, you will get all the necessary basis for working with texts. First, you’ll master copywriting: learn how to write powerful texts in popular formats and work with customers. Then you’ll deepen your knowledge: learn how to create creative content, come up with special projects, and turn texts into fascinating stories.

Copywriting from A to Z 2.0
You will learn how to write strong texts for any audience and manage the attention of readers.

The basics of the profession.
Text formats: article.
Text formats: cards.
Text formats: newsletters.
Other text formats.
How to create strong texts.
How to work with a client and organize your work.
Personal brand.

Creative copywriting for social networks.
You will learn how to come up with original posts, special projects and commercials that will get everyone talking about your brand.

Project initiation: analyze your brand, audience and competitors.
Project development: come up with ideas and Tone of Voice.
Creative content: we create texts on social networks.
Text is only part of the content: we visualize.
Content is only part of the work: we prepare special projects.

Career Launch
At this stage you are ready for employment. A career consultant will help you find a job and prepare you for the interview.

Storytelling. Learning to write stories.
You’ll learn how to create advertising texts using creative methods – master dramaturgy and screenwriting, and build the character’s journey.

How to start writing
The basics of creating a story. Part 1: reader psychology, archetypes and sources, composition
The basics of story creation. Part 2: the hero and his character, the narrator, dialogue and monologue
Working in different formats: fiction, nonfiction, blogging
How to hook a reader
Style and editing
Bonus module: “Playing with Text

Final papers.
You’ll prepare final projects on copywriting, storytelling, and SMM, try your hand at real-world tasks, and add finished works to your portfolio.

Text content by customer brief
You will analyze the brief and determine the appropriate content formats for it. You will write several texts and present them to the client.

SMM brand strategy
You will create an SMM-strategy step by step: you will study the client’s brief and the target audience, create a creative concept for the social networks, write posts, formulate terms of reference for the designer, come up with two special projects.

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In the outside world – between the business and the potential client.

The tasks of a specialist can vary from company to company.
But a competent product marketer always knows how to package and claim a product to achieve his goals.

He studies the market, the pains of the audience, and helps his colleagues develop a project that people want and that brings profit to the business.

Course syllabus
The course consists of two stages. First, you’ll dive into the basics of digital marketing. Then you’ll master key skills for working as a product marketer.

5.5 months of training, 77 hours of theory, 77 hours of practice

Master key tools and channels for digital promotion. You will learn what the sales funnel is, how to decompose it into stages and which tool to implement at each of these stages to achieve your goals.

Online marketing basics
Online marketing tools
Digital marketing strategy
Product marketing

5.5 months of training, 85 hours of theory, 165 hours of practice

Learn how to use a product approach in your work: research the audience, gather insights, plan product changes based on budget and company resources, choose communication channels and help teams make the product useful to the user.

Who is a product marketer
Basics of product methodology: introduction to Lean approach
Market and target audience analysis
Economics of product and pricing
Creating value and packaging meanings
Interaction with users of the product
Product marketing
Product analytics
Teamwork and teamwork
Go To Market Strategy
Soft skills of a product marketer
Career Development

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