Using in-depth data analytics, he calculates the return on investment for each advertising channel and makes recommendations on how best to allocate the marketing budget. This knowledge helps to optimize marketing strategy, improve commercial performance and multiply business revenues.

Course content
Four blocks with different levels of complexity, webinars and practice are waiting for you.

74 modules
420 videos

Web Analyst from Zero to Junior 2.0
You’ll learn how to work with basic web analytics systems, collect data, and understand key metrics. You’ll learn how to analyze user behavior, website and traffic efficiency, and increase the impact of advertising.

Introduction to web technologies
Google Analytics. Setting up an account
Google Analytics for business. The basic level. Part 1
Google Analytics for Business. The Basic Level. Part 2
Google Analytics. Tracking settings.
Google Analytics. Segments and e-commerce.
Reports, metrics, and web analytics skills
Google Tag Manager
Google Tag Manager: setting up events
Google Tag Manager: working with dataLayer
SQL and Google BigQuery
Visualization: theory
Visualization: practice
A/B-testing: theory
A/B-testing: practice
Web-analyst in the team

Cross-cutting analytics
Learn how to determine advertising profitability, evaluate product metrics, and calculate business financials. Understand how to automate routines.

What is end-to-end analytics and why you need it
Product assortment analytics
Customer analytics
Shipping and the last mile
User experience
Retention marketing
Popups and referral systems
Website and mobile app analytics
Call-tracking
Advertising expenses
Period estimation
P&L

Data Analyst from scratch 2.0
Learn to analyze data using analytics services and BI tools, master Python and SQL.

Familiarity with Python
Python Basics
Operators and expressions in Python
Python. Conditional if statement, branching
Python. Conditional if statement: continued
The while loop in Python.
Python. The for loop: working with the counter. Part 1
Python. The for loop: working with the counter. Part 2
Python. The for loop: working with strings
Python. Basic collections: lists
Methods for working with lists in Python
Nested loops in Python.
Python. The for loop: working with lists.
Functions in Python.
Python. The float data type.
Python. Installing and configuring the IDE
Representing lists in Python
SQL basics
Reading and writing data. Part 1
Reading and writing data. Part 2
Introduction to statistics
Getting to know big data
Loading data into Power BI
Connecting data from different tables and resources
Bonus Course. PowerPoint + Google Presentations
You will learn how to design slides effectively, create tables, charts and graphs in presentations, and use animation. You’ll be able to create memorable presentations and use all the power of these tools.

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You can choose your career path, get a job at an agency or lead clients on a freelance basis.

SMM specialists promote brands on social media. This profession is a great start for a career in digital: you can quickly get skills from scratch, agencies are happy to take on internships for newcomers, and the experience gained will help you develop in marketing and even in IT.

Course content
The profession consists of 2 levels – basic “Start in the profession” and “Career track”, which will help to achieve your professional goal.

300+ videos
35+ practical assignments

Professional Start
Here you will receive all the basic knowledge and skills necessary to begin a career in SMM.

SMM Specialist from scratch
Learn how to promote a business on social media, create engaging content, communicate with your audience, and run ads.

• Why you need SMM
• Diving into strategy
• Copywriting for social media
• Design for social media
• TikTok for business and personal brand
• Promotion on Telegram
• How to get started on Facebook* and Instagram*
• Promotion tools
• Preparing to launch a targeted advertising campaign
• Launching ad campaigns on Facebook, Instagram and myTarget
• Community management
• Analytics
• How to work with a customer

Targetologist from the ground up
You will learn how to set up targeting on social networks, create creatives and collect analytics for all channels. You’ll be able to make online promotion even more effective.

• Introduction to targeted advertising
• Basics of web analytics
• Audience and competitor analysis
• Creation of mind maps and offers
• Preparation of creatives for advertising campaigns
• Creation and promotion formats
• Launch of advertising based on standard targeting
• Setting up retargeting by visitors to the site and similar audiences
• Parsing – personal audiences for business
• Running, testing and optimization of advertising campaigns
• Working with Google Analytics and deferred demand
• Launch of advertisement in TikTok
• Running ads in myTarget
• Launch of Facebook and Instagram ads
• Creation, testing and optimisation of advertising campaigns
• Media planning and first customers
• Career Track

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The manager controls every stage of the event: comes up with the idea and allocates the budget, buys props and chooses the venue, keeps documentation and makes sure that all participants feel comfortable.

Course content
Course materials are designed based on employer requirements. You will have access to all materials forever.

95 thematic modules
197 videos

Core courses
Required courses for your profession. It will take you about 6 months to master this unit, get certified, and apply to the Career Center for employment.

Event Manager from scratch (~3 months).
You will learn how to organize an event of any size. Learn how to brief customers and come up with a concept, assemble a team and keep documentation. You will develop skills on real cases.

Learn to develop the concept of the event, plan the timing and draw up the terms of reference for the contractor, designer and technical director.
Understand how to select a venue for the event and hire staff.
You will learn how to organize the delivery of food and equipment to the site, convenient transportation for employees and guests.
You will learn how to draw up contracts, conduct business correspondence, record agreements and prepare estimates.
You will be able to create offsite and large-scale events that require booking train and air tickets, and hotel reservations.
Learn to organize online events and understand how to combine them with in-person events.

Project Management (~3 months)
You will learn how to support projects at all stages – from communication with the customer and prototype assembly to implementation and further support.

You will learn how to fix requirements, identify hidden scope of work and customer wishes.
You will learn how to divide the project into stages and prioritize tasks.
You will understand how to structure the budget and calculate operating and investment costs.
Learn how to manage content, time, cost, quality, resources and communications.
Getting Started in Your Career

At this stage, you are ready for employment. A career counselor will help you in your job search and prepare you for interviews.

Expanding Your Expertise
You can take these supporting courses concurrently or watch materials as needed. You will learn how to communicate with clients without fear, how to present event ideas convincingly, and how to effectively lead an event team.

Presentation Wizard
Learn to create clear presentations for clients.
Learn how to correctly position yourself and hold yourself confidently in public.
Learn the basic principles of TED speeches.
Learn to work with objections and hold debates and manage the attention of the audience.
Team management

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Creating promotional texts is a great way to get started in Digital. You’ll be able to work with different clients, adjust your own workload and grow quickly in the profession. And all this without a trip to the office: almost all copywriters work remotely.

Course content
Video from experts and practical work with real advertising texts. By the end of the course you will have 13 strong works in your portfolio.

34 thematic modules
239 videos

At this stage, you will get all the necessary basis for working with texts. First, you’ll master copywriting: learn how to write powerful texts in popular formats and work with customers. Then you’ll deepen your knowledge: learn how to create creative content, come up with special projects, and turn texts into fascinating stories.

Copywriting from A to Z 2.0
You will learn how to write strong texts for any audience and manage the attention of readers.

The basics of the profession.
Text formats: article.
Text formats: cards.
Text formats: newsletters.
Other text formats.
How to create strong texts.
How to work with a client and organize your work.
Personal brand.

Creative copywriting for social networks.
You will learn how to come up with original posts, special projects and commercials that will get everyone talking about your brand.

Project initiation: analyze your brand, audience and competitors.
Project development: come up with ideas and Tone of Voice.
Creative content: we create texts on social networks.
Text is only part of the content: we visualize.
Content is only part of the work: we prepare special projects.

Career Launch
At this stage you are ready for employment. A career consultant will help you find a job and prepare you for the interview.

Storytelling. Learning to write stories.
You’ll learn how to create advertising texts using creative methods – master dramaturgy and screenwriting, and build the character’s journey.

How to start writing
The basics of creating a story. Part 1: reader psychology, archetypes and sources, composition
The basics of story creation. Part 2: the hero and his character, the narrator, dialogue and monologue
Working in different formats: fiction, nonfiction, blogging
How to hook a reader
Style and editing
Bonus module: “Playing with Text

Final papers.
You’ll prepare final projects on copywriting, storytelling, and SMM, try your hand at real-world tasks, and add finished works to your portfolio.

Text content by customer brief
You will analyze the brief and determine the appropriate content formats for it. You will write several texts and present them to the client.

SMM brand strategy
You will create an SMM-strategy step by step: you will study the client’s brief and the target audience, create a creative concept for the social networks, write posts, formulate terms of reference for the designer, come up with two special projects.

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Course Content
The course is based on the requirements of job openings for marketplace managers. Webinars and practice based on real cases await you.

83 thematic modules, 2 final papers

Basic Course
You will master the basics of trading on 5 marketplaces. Get basic knowledge necessary for successful work with the marketplaces.

• Fundamentals of working with Marketplace – 2 months.
• Introduction to work with Marketplace. Basic concepts.
• Selection of goods to be traded on Marketplaces.
• Basics of work with the most popular Marketplace.
• Promotion of handmade goods on Marketplaces
• How to calculate prices on marketplaces.
• Promotion on Marketplaces.
• Scaling up your store.
• Case study. Preparing a strategy for promotion on Marketplaces.
• Bonus module. Features employment for the manager of marketplaces.

Job Search Assistance
Once you’ve mastered the basic course and specialization, you can talk to a career counselor. He’ll tell you how to write a persuasive resume, prepare a cover letter template, and give you access to a job channel. In addition, after you pass all the practice papers, we’ll give you access to a job placement course. You’ll learn how to set career goals and how to look for a job as an aspiring professional.

You’ll expand your marketplace skills, learn additional sales tools, and automate routine tasks with spreadsheets.

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Course content
You will attend webinars and practice based on real cases.

We regularly update the course content to ensure that you learn only the latest SEO promotion tools.

12 months
120 practical works

SEO Specialist from AMDG. 5 months.

• Learn how to search for errors on a site with Screaming Frog, test usability and speed up site load.
• Learn how to promote sites in regional search and optimize directories in your online store.
• You will be able to place keywords, edit page layout, and add meta tags.
• You will learn how to add high-quality links and delete links which lower your position.
• You will understand the types of search queries and learn to select and place keywords on the site.
• Final Project 1: SEO Strategy
• You will make a full-fledged SEO strategy, implement it and evaluate the effectiveness of promotion. You will prepare a report on the results of SEO-promotion and present the project to the client.

Web analytics from scratch to Junior. 6 months

• You will learn what tasks an analyst solves for a business. Learn basic concepts, metrics and tools for creating reports.
• Learn web analytics counters. Learn about data types and formats, and how to work with regular expressions.
• Break down the features of Google Tag Manager, learn how to create accounts and configure containers.
• Master the work of Google Analytics. Learn how to create counters.
• Understand what A/B tests are and learn about different types of testing. Set up testing with Google Optimize.
• Final Project 2: Setting up your counter in an analytics service
• You’ll try your hand at being a web analyst: get a chain of emails with tasks and perform them in the web analytics counter based on the training site.

SEO Specialist PRO. 4 months

• You’ll learn how to perform internal and external optimization with XPath queries, linking, and content.
• You will be able to create unique meta-information with the help of text templates.
• Learn to identify technical problems with pages. You will be able to work with hidden text.
• You will study the principles of ranking in search engines and be able to bring your page to the top.
• understand how to effectively set tasks for specialists at different levels.
• Final Project 3: Advanced SEO-promotion strategy
• You will analyze the site and prepare a plan to improve its position in extradition. Determine specific quantitative and qualitative indicators to evaluate the effectiveness of the site.

International SEO. 3 months

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