Most people think that the only way to be successful at selling on Amazon USA is to be a large company with lots of resources.
However, this is not true! There are many ways to be successful as an amazon USA seller, even if you’re just starting out. In this blog post, we will discuss some tips for becoming a successful amazon USA seller. Stay tuned!
Find the right product for your niche.
One of the most important steps to becoming a successful Amazon seller or online retailer is choosing a niche. There are many considerations that go into this decision, but perhaps the most difficult question to answer is what product(s) you should sell.
The following article will present 7 product selection strategies and will highlight some advantages and disadvantages of each so you can choose the right product for you. Hopefully, this article will help you find your best fit when it comes to choosing a niche.
1) Product Network Effect –
sell any product in an existing, established category with good search results
Advantage: If there is already demand in the market then there is no need to convince people that they need your product.
Disadvantage: Competition is fierce in some of these markets, so you’ll need to differentiate yourself through branding or marketing if you want to gain market share.
Example: Retail clothing stores sell a good example of this strategy. Even though there are dozens of different brands available at each store, each brand still manages to differentiate itself from the others.
2) Product Substitute –
sell a product that is commonly paired with the primary good of your niche Advantage: Your customers are more likely to have this item already since it’s common in your niche so there is less need for convincing.
Disadvantage: It can be hard to compete against established brands because they already have a strong footing in the market.
Example: Any product in an office supply niche will be a product substitute in most cases because you can usually find basic office supplies at your local grocery store or bookstore.
3) Product Supplement
– sell an item that is commonly paired with another secondary good from your niche Advantage: Customers are usually looking for this item already, so again you don’t need to convince them that they need it.
Disadvantage: The same as product substitute above except even more difficult to compete against the brands since there is often a very low barrier to entry in these products.
Example: A vacuum sealer might be a good supplement for a food processing niche. Even if customers come looking for a food processor, they might also need certain accessories like this one to go along with it.
4) Product Complement
– sell an item that is commonly paired with the primary good in your niche Advantage: Not much different than product substitute or supplement except you may have more room for differentiation due to there being less competition.
Disadvantage: Customers are less likely to have this item already, so you’ll need to convince them that they need it.
Example: Office furniture is a common complement in many office supply niches, especially if the primary good is something like an office chair or desk.
5) Product Utility
– sell an item that provides unique utility compared to the primary good in your niche Advantage: There are usually not many established or popular brands in this type of product so you have room for differentiation.
Disadvantage: It’s still relatively new territory, so there might be less demand than with something like a product substitute or supplement.
Example: A product like a bottle opener mount would be an example of this strategy in the grilling niche. You can’t find anything else quite like it for opening beer bottles when you’re outside cooking.
6) Product Curio
– sell an item that is not commonly paired with any other products in your niche Advantage: Customers have to visit your website to buy it, so you have a lot of opportunities to sell additional products and services.
Disadvantage: Often needs a unique selling proposition because it has little appeal on its own.
Example: If your niche is bath towels then a product like an inflatable tub might fit into this strategy since customers won’t commonly be looking for both at the same time.
7) Product Utility Plus
– sell an item that offers utility but also has other positive qualities compared to the primary good in your niche Advantage: Customers are more likely to have this item already so you won’t need much convincing, but you can still differentiate your company by creating a strong brand or marketing campaign.
Disadvantage: You still need to convince customers that your product is the right one for them.
Example: A high-end brand of cutting boards can position itself as a utility plus because it offers unique utility and quality, so you should be able to justify its price over cheaper brands.
Create a full description of the product on Amazon USA.
Creativity is key. When writing a product description, it’s important to remember that you’re talking to the buyer and not just describing the item. Get your reader involved in your story and they’ll be more likely to buy.
The best information about the product; who is the target audience? What will they learn from this product? Why is the product so special and why should they buy it from you over a competitor? If you have ever had an elementary art teacher, or have been around young children, you’ve probably seen examples of “scribble art.” Scribble art is quickly drawn scribbles that, when viewed from a distance, form a recognizable picture.
When creating a product description, it’s the same thing. You want to take your reader on a journey where they can see what you are describing without having to explicitly say, “the shirt is blue.” This works best when combined with simple keywords that people will search for when looking for products like yours. For example, if you were describing a graphic tee with a Deathly Hallows symbol on it and wanted to show your reader that the shirt is black, you could say:
“The Men’s Graphic T-shirt is constructed of 100% cotton and dyed to a jet-black color. The detailed design, which features an all-over print of the Deathly Hallows symbol, is screen-printed on this slim-fitting tee for lasting quality.” Notice how you don’t have to say “the shirt is black” or even really describe it specifically. You can simply use simple descriptive words like “jet black color” and “slim-fitting.” That is all your reader needs to know. This is another example of what I like to call “Scribble Art” in writing.
Who are you targeting?
While there are many different types of target audiences for product descriptions, the most common categories include gender, age group, and lifestyle/interests. Aiming towards one specific audience will help you write more targeted and effective copy.
Here’s a quick example:
If your product is an over-ear headphone with built-in Bluetooth, you might target teenagers or young adults who want to listen to music on the go. This group of individuals is often looking for high-quality products at a reasonable price. Here’s a sample of what your copy might include: “These headphones are perfect for the teen or young adult who is looking for high-quality audio in a portable package. Equipped with built-in Bluetooth, simply turn on your device’s Bluetooth settings and connect to the headphone for easy listening wherever you go!”
Add an image that is large and clear to show off the product in detail.
Adding images to your products or catalog can have a huge impact on your company’s e-commerce revenue. Images are the
first impression potential customers get of your product, and they’re key in their decision to buy from you rather than a competitor.
Using a stock image service is one way for retailers to display high-quality images that don’t look “tacked on” to their site. However, this may not be an option for some retailers due to cost or lack of required image usage permissions. This is where you can do it yourself with free tools like GIMP (GNU Image Manipulation Program).
The trick is to resize the product images (which you probably download from your supplier in a larger size), and save it in the proper format (for example, JPEG for web images ).
- First, download the images from your supplier in its original size and format (most likely TIFF or JPEG) to your computer. You can also try using this free tool to extract product images from PDF files.
- Next, open the images in GIMP. The first time you use this program it may be a little intimidating, but for this process all you really need to know is that on the right-hand side of your screen there’s a window called “Layers.” Don’t bother going through the menus and options; we’re using GIMP only to resize the images .
- Right-click on your image in the Layers window and click “Scale Image.” Drag the corner or side handles so that the height and width of your product image both equal 100%. See below for an example:
- Make sure you have clicked “Scale” in the window that pops up. Next, click File and then Export in the menu at the top of your screen, as shown below:
- In the window that pops up, be sure to select jpg from the drop-down menu in the upper left corner. Then click Export. As a rule of thumb, you should probably resize large images to be no larger than 1200 pixels on either side.
- Save the exported file to your computer’s hard drive, and you’re done! Remember, if you don’t have GIMP, but still want to save money on stock images, check out our free image extraction service. You can download any image from a PDF or website without ever leaving your browser.
Add all details about what you are selling, including add price, shipping information, return policy, etc.
Shipping Cost: Free Shipping ( amazon USA Prime)
Paying every day is good for your mental health. I can’t imagine life without Amazon Prime, because it’s like having a genie in the comfort of my home.
Description (from retailer site): This quick-drying microfiber towel set helps to remove excess water from your body quickly and easily after a swim. The soft, absorbent towels are designed to dry the skin without leaving behind any odors or residues that can irritate sensitive skin. Amazon USA online shopping
Make sure your listing meets Amazon’s guidelines.
First, let’s get one thing straight – you’re probably reading this article because your product is not selling. Odds are high that it has to do with how it’s listed on Amazon USA( amazon USA number)
Reliable sources suggest that people who fail in private labeling at least 33% of the time make mistakes in their listings. If you don’t want to be counted among them, you’ll need to make sure your product meets Amazon’s guidelines.
If it doesn’t, Amazon USA will likely flag your item and suspend your account or even delete it. Even if they don’t do that, the damage done by decreased sales could be enough to put you out of business.
That brings us back to listing guidelines. There are many of them, and it would be next to impossible to list all the ways you could violate them. So instead we will go over a few of the most important. Once you know those, you’ll be better equipped to avoid making mistakes and selling successfully on amazon’s USA sales.
The first thing you should do is read Amazon’s help pages. They explain the guidelines in detail, and there’s a good chance you’ll learn something new.
Next, make sure your product complies with amazon USA rules on trademarks. It may not seem like it would be that important now, but violating trademarks can devastate your business. You will likely never recover from the consequences.
amazon USA also has rules about specific words. One of these is the word “new.” If you’re selling new products, make sure they come in their original packaging and with all the parts that originally came with them.
If there was any assembly required, be sure to include that in your product description. And whatever you do, don’t say that used or open-box items are actually new. You can sell them as “used” or “open box,” but you cannot call them new.
amazon USA also prohibits the sale of counterfeit goods. If someone complains to amazon USA about your product, it could get pulled from their store. That is true even if you don’t violate any other rules. So do not sell fake or pirated items — ever.
Another thing to avoid is anything that violates copyright, patent, trademark, trade secret, or any other applicable intellectual property laws. That includes using images you don’t have the right to use.
The last major rule is that your products must be fairly described so customers know everything they need to about them and can make informed decisions.
You may think it’s obvious what a product is, but the only way to be sure is to write your listing in such a way that anyone would know if they’re buying what you’re selling.
Also, try not to mislead customers with your wording — such as by using ambiguous phrases like “up to” or “as many as.” There are too many ways to take these words, and they’ll only lead to trouble.
The keywords are the most important part of an Amazon listing. A lot of people do not realize this but putting in different keywords into your title and description can actually improve your ranking on Amazon USA
What are Amazon Keywords?
Amazon USA keywords are what you enter when you search for something on Amazon. They are also known as “search terms” or “search words.”
You can find the keywords that you need to put into your listing by doing a simple Amazon search. After you have done a search, click on the option that says “keyword”. Here you will see all of the keywords and they should be already in alphabetical order.
How do I find out what words people actually search for?
The way to do this is by going onto Google and typing in the following: “what are the most popular Amazon keywords people use” or “popular amazon search terms.” In both of these, you should see a graph that shows you the most common keywords and phrases people use to find things on Amazon.
If you put in popular keywords, your product is more likely to be found and it will increase the number of sales that your product is getting. This not only increases the number of customers that you get but also improves your rank on Amazon.
This is because the more sales a product gets, the higher it goes up in ranking.
The best thing to do is use your top 5-10 keywords in your title. You can choose which ones you want but make sure that when someone searches for one of the words or phrases, your product appears in the search results.
Good titles usually include keywords and they are most often short and to the point. They resemble normal sentences and it is easy for people to look at your title and get an idea of what your product is before they read further down your description.
If you have a product that can be sold on Amazon, it’s time to take some action. This article will provide tips for how to create an attractive listing page and increase your chances of selling more products online. Begin by researching the best keywords to use in your title and description so customers can find your items with ease.
Next, get creative with what images you upload—remember, the bigger the better! In addition, make sure all information is accurate and meets Amazon’s guidelines before submitting or updating any listings. We know this may seem like a lot at first glance but don’t worry – we’ve got plenty of help along the way! Feel free to comment down below if you need further assistance from our team members. check out our main Blog